Reputation Management has become Reputation Marketing!
The world of reputation management has changed a great deal over the last year. With the merging of Google business pages with reviews, business owners must now be aware of and manage what is being said about them online.
It is no longer adequate to try to manage your reputation, you must build a positive reputation and then marketing that to prospective customers!
In a recent study, when referred to a company 87 percent of people go online to get information about that company before they decide if they’ll even call the company? That’s a staggering number that is growing daily and that’s why it’s so important that local businesses pay very close attention to their online reputation. It can mean the difference in customers flocking to their company or going to their competitors.
Business owners are also customers of other businesses and they need to think about their company in that way! So here are some points to consider a a business owner.
When seeing a company with bad reviews or very few reviews, they will most likely opt to call a different business that has lots of positive reviews. So as the business owner, the question is, are they seeing great reviews talking in a positive manner about their company? If not then they need to fix that!
Owners used to build a site, and then possibly advertise to bring customers to it. But today, before they find that new site, they’ll see your reviews or your competitors reviews directly on the front page of the search engines. Are those reviews positive or not, Is there enough to get them to call or will they call someone else.
Our strategy involves 4 steps:
- 1. Build reputation by getting reviews – We provide you a feedback panel built into your site that allows you to input your customers and get internal feedback..This system helps you fix issues with customer that are not happy and when you get a positive review, that customer can easily be re-directed to your online profiles across the internet to share that review there!
- 2. We take all of those positive reviews and we place them prominently on your site as well as producing professional review videos all over the internet and social media.
- 3. We monitor all major review sites and send you updates immediately for good or bad reviews. Our system is designed to help you in solving issues with unhappy customers before they ever get a chance to leave negative reviews online.
- 4. We have developed a training program for your staff to help them to better understand and deliver customer service and create a culture in your business that breeds positive reviews.
CALL TODAY AND LET US HELP YOU AND YOUR BUSINESS!
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