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When considering starting a marketing campaign, many business owners are confused about what they should include in their videos. There are many different types of video that can be developed for for your company and each of them serve a specific purpose. Analyzing the goals of your video marketing campaign will help to determine which type of video will best suit the needs of your company.

Introductory Commercial

Providing a commercial introducing your company and its products or services is a great way to introduce your company to potential customers. A commercial type video gives customers an overview of your company, what you offer and specialize in. Highlighting what sets you apart from your competitors can go a long way to inform customers why your company is the best one to fill their need.

Product and Service Information

Videos work great to provide product or service information. It is often difficult to present your product and services through words and images alone. Being able to see the product or service in action goes a long way in helping customers to see the process and the end result in a way that cannot be replicated in traditional advertising methods.


Next to word of mouth, testimonials can be the best method to convince your customers that your products and services are top-notch quality and exactly what they need. Seeing previous customers sing your praises can have a huge impact in helping customers feel comfortable and confident in your company’s skills. They key to great customer testimonial videos is to ensure the customer is at ease, talks natural and speaks confidently and truthfully about their experience with your company.

Guided Tour

An insider’s view can go a long way in helping customers to learn more about your company. While you visit your business headquarters on a daily basis and know your offices inside and out, your company is brand new to potential customers who don’t know anything about you. Taking your users on a guide tour through your offices and facilities is a great way to help customers feel as if they know you and your company. Customers tend to feel more comfortable when they feel like they know you and are more likely to purchase your products and services.

Tips and Tricks

People love secrets. And when you offer videos with tips and tricks in your industry, people will feel as if they are gaining an unfair advantage that others don’t have. Creating videos with tips and tricks about your company’s niche is a great way to keep customers engaged and returning again and again to see what new information you have to share with them.

Videos containing tips in your industry also have the potential to go viral on social media sites. People like to share their new-found knowledge with family and friends and will often share your videos if they find the information valuable and presented through a  high quality video.


Providing interviews with past customers is a great resource to share with potential customers. When potential customers see how you  have solved problems for others, they are more likely to think you can do the same for them. Having your past customer outline specific issues in their situation will help to differentiate you from competitors and prove you are the right company for the job.


Commercials and product or services videos are a great way to introduce your company and what you do to potential customers who aren’t familiar with your business.

Guided tour videos help customers learn more about your business and your company’s culture. They are great for helping potential customers feel as if they know your company, and also helps them become comfortable with your products and services.

Testimonial and interview videos are a great way to show help customers feel confident in your company’s abilities and choose to hire your or purchase your products.

Tips and tricks videos are a great way to keep your customers returning. They also work well to entice users to share your videos with family and friends.

As you can see, there are a multitude of options you can choose from when deciding to embark on a video campaign. Choosing the style of video that best suits your company and goals will have the greatest impact on ensuring your video campaign is successful.

 Posted on : June 19, 2013